Resume

I’m a results-driven Senior Brand Strategist with over 7 years of experience in brand management, 360 marketing campaigns, and strategic planning. Proven ability to increase brand awareness, drive market share growth, and deliver profitable results through data-driven insights and cross-functional collaboration. Adept at leveraging consumer trends and analytics to inform brand strategies and lead integrated marketing efforts across channels.

WORK EXPERIENCE

Madwell

Senior Brand & Social Strategist, October 2021 – Present

  • Developed and executed comprehensive brand strategies, increasing client engagement and market share through data-driven campaigns.
  • Lead social media strategy and content calendar for clients, focusing on creating trend-based content and analytics to increase engagement and share of voice.
  • Designed and implemented an influencer marketing strategy for the agency, achieving a 724K increase in reach and a 5.3% engagement rate for Denon.
  • Managed Content Creator position at the agency, overseeing the creation of viral videos and stunning static content.
  • Analyzed market trends and consumer insights to refine brand positioning and communication strategies for high-profile clients like Google, e.l.f. cosmetics, Visible, Ozium, and Denon.

Where’s Weed

Marketing Manager, May 2020 – October 2021

  • Revamped brand communication strategies, increasing web traffic by 422% through SEO-optimized content and targeted campaigns.
  • Grew brand loyalty and consumer engagement, achieving a 44% increase in Instagram following and 60% growth on X.
  • Coordinated multi-channel marketing efforts, overseeing creative briefs, campaign execution, and budget tracking.
  • Spearheaded customer engagement initiatives, generating 6,000+ new leads for email marketing campaigns.

Self-Employed

International Travel Freelancer, Jan. 2019 – March 2020

  • Created targeted marketing content for the LGBTQ+ travel community, achieving a 55% increase in social media following with a 17% engagement rate.
  • Published editorial content for a regional Indonesian tourism magazine, driving awareness for local small businesses.

Abercrombie & Fitch

Assistant Merchant for E-Commerce, Oct. 2016 – Oct. 2018

  • Directed cross-department collaboration to manage an $89M e-commerce business, achieving an 18% annual revenue increase.
  • Developed and launched a Pride-themed collection, increasing brand equity and supporting charitable initiatives.
  • Leveraged analytics and consumer research to craft multi-channel messaging strategies that drove sales growth.

SKILLS

  • Adobe CS
  • Canva
  • WordPress
  • Dash Hudson
  • Mailchimp
  • Google Suite
  • Hootsuite
  • Sprinklr
  • Resonate
  • Infegy
  • Mintel
  • Brandwatch

EDUCATION

The Ohio State University BSBA – Marketing, 2012 – 2016

VOLUNTEER EXPERIENCE

Flying Horse Farms

  • Cabin Counselor, Aug. 2017 & Aug. 2018
  • Planned Staff Leader, Summer 2020

SOS Outreach

  • Mentor, Winter 2024-2025

CONTACT